creators50/50

You post. I build. We split it 50/50.

I turn what your audience keeps asking you into a tool they pay for. I design, build and run it. You share it. No upfront cost, no tech work.

This calculator is a real example. It's the kind of tool I'd build for a baking creator's audience. Move the sliders: it works.
Apply as a founding partner How it works

Cake pricing calculator

Live demo
20
4 hrs
£15
Charge at least £120 £6.00 a slice
Ingredients & extras
£24
Your time
£60
Overheads (15%)
£13
Profit (20%)
£23
The creator gets £180
I get £180

If bakers buy the full version at £ a month. Example numbers, before payment fees.

You post.
I do the rest.

Here's who does what, from our first call to your first payout. Your side of the line stays almost empty on purpose.

  1. Week 1
    You
    A 30-minute callTell me what your audience keeps asking.
    Me
    Plan and sketch the toolQuestions, formulas, free and paid versions.
  2. Weeks 2–4
    You

    Nothing. Carry on creating.

    Me
    Design it in your brandingYou approve it before anyone sees it.
    Build and test itOn phones first, where your audience is.
    Set up checkout, VAT and hostingCard details never touch my server.
  3. Launch
    You
    Post about it, link in bioI'll send you ready-made screen recordings.
    Me
    Launch and watch it closelyFix anything the first buyers trip over.
  4. Every month
    You

    Get paid, half of every sale

    Me
    Customer support and refundsNothing lands in your DMs.
    Updates, fixes and a sales reportEvery sale visible in your dashboard.

    Get paid, half of every sale

Your followers keep asking. Let a tool answer.

Different niche? Tell me the question you answer most and I'll suggest a tool.

Add your photo in Customize › Creators 50/50

Hi, I'm Kelly. I'm the purple half.

I'm a UK web designer and developer. Creators answer the same questions for free every day. A good tool can answer them better, and pay you for it.

The small print, in plain English

Anything else? Email [email protected]

What does it cost me?
Nothing. I cover the build, hosting and running costs. I only earn when you do.
When do I get paid?
Monthly, straight to your bank. Your dashboard shows every sale.
Will you contact my followers?
No, unless we agree it together first.
Who owns the tool?
I own the code. Your name, branding and method stay yours. If we stop, your branding comes off.
What if a customer has a problem?
I handle all support, refunds and bug fixes, so nothing lands in your DMs.
What if I want to stop?
Give 30 days' notice. Earnings up to then are paid as normal.
How long does it take?
Usually 2 to 4 weeks from our call to launch.
What kind of tool could I have?
Calculators, planners, quote builders and quizzes. Anything that answers a question your audience asks again and again.

Five seats for founding partners

The first creators get a 60/40 split in their favour for six months. In return: honest feedback, and permission to share results.

5 seats left. I reply within 2 working days.